The mission of the Optentia Research Focus Area is to develop and organise knowledge for the optimal expression of individual, social and institutional potential, with specific interest in the African context. The research programme utilises the inputs from various disciplines in the social sciences, including Psychology, Industrial/Organisational Psychology, Human Resource Management, Educational Psychology, Sociology, Educational Sciences, Employment Relations, and Social Work.

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Recent news

Workshop for emerging researchers

Prof. Ian Rothmann and Ms Anjonet Jordaan presented a workshop for emerging researchers on 14 August 2019. The aims of the workshop were: a) To identify the demands and requirements for an emerging researcher. b) To get clear abou...Read article

New! Read the Optentia Newsletter published on 5 August 2019

The second Optentia newsletter for 2019 was published on  5 August. Click here to read about the achievements and activities of the re...Read article

Research bolsters innovative teaching and learning strategies in accounting classrooms

As a professional educator, the North-West University’s (NWU’s) Dr Viné Petzer is passionate about harnessing the power of education. More so, when it comes to the science of accounting education. Dr Petzer...Read article

Optentia delivers third international joint PhD

Unemployment has South Africa in a chokehold. According to the latest figures – as recently released by Stats SA – the official unemployment rate in South Africa jumped to 29% in the second quarter of the year, the hig...Read article

Newsletter, August 2019

Upcoming events



Workshop: Emerging researchers
Presenters: Prof. Ian Rothmann and Anjonet Jordaan



Public lecture: Prof. P. Westoby
10:00-11:30 Topic: Participatory development practice: Disrupting th...



Optentia Scientific Committee
09:00 - PhD Proposal: E. van den Berg; 09:45 - Master's Proposal: M....