The mission of the Optentia Research Focus Area is to develop and organise knowledge for the optimal expression of individual, social and institutional potential, with specific interest in the African context. The research programme utilises the inputs from various disciplines in the social sciences, including Psychology, Industrial/Organisational Psychology, Human Resource Management, Educational Psychology, Sociology, Educational Sciences, Employment Relations, and Social Work.

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Recent news

Social adaptation in post-apartheid SA

Life in post-apartheid South Africa remains to be learned. This provocation as well as the strategic intent of the North-West University (NWU) to champion social justice, challenges society towards the need for a deeper understand...Read article

UARM welcomes new extraordinary professor

The Centre for Applied Risk Management (UARM) is welcoming Dutch research pioneer, Prof Gert Jan Hofstede, in its midst as an extraordinary professor. Prof Hofstede will deliver his prestige lecture on 19 November 2018 at the Nort...Read article

Study helps postgrads cope

Global research has shown that only half of enrolled master’s and PhD students actually finish their studies. Around 40% of the same group battle with mental illness such as depression and anxiety. Coincidence? Laura Weiss t...Read article

Social service information is just an app away for senior citizens

On a dusty street of a village in the North West Province a group of 12-year-olds are cheering each other on as they play kgati, an indigenous game using a skipping rope. As the game intensifies one of them hears her grandmother s...Read article

Newsletter, July 2018

Recent publications

September 2018

Pathways to flourishing: Internal strategies of pharmacy students.

International Journal of Pharmacy Practice

September 2018

School principal support, and teachers’ work engagement and intention to leave: The role of psychological need satisfaction

In M. Coetzee, I.L. Potgieter, & N. Ferreira (Eds.), Psychology of retention: Theory, research and practice

Upcoming events



Colloquium on Social Justice
Life in post-apartheid remains to be understood: Social justice and ...



Prestige lecture: Prof. Gert Jan Hofstede
10:00-12:30 - Topic: Artificial sociality - simulating the social mi...

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